Who We Are

Our Story

Collective Good Consulting is a dynamic group of consultants dedicated to creating positive outcomes for communities by working with the not-for-profit and charitable sector.

We possess robust and diverse expertise to support a variety of organization and sector/system needs. From new ideas to solving complex challenges, we bring sensible, sustainable and innovative solutions to support the greater good.

Our Values


Within our dynamic team, each member contributes a depth of knowledge and experience in their areas of expertise. Every project benefits from a fully customized and tailored experience that meets the unique needs of our clients.


Solutions to complex challenges can be found when we bring together diverse stakeholders and expertise. Our collective works to fully understand the needs, strengths, challenges, and all possible solutions for any project, ensuring strong, innovative and sustainable results.


Integrity is our North Star and permeates all aspects of our work. Our consultants share a genuine, compassionate, dedicated and honest approach to their work that ensures we’re working towards the collective good for all communities.

Core Team

Joanna Matthews BPA, CYW


Principal Consultant

Joanna Matthews is the founder of Collective Good Consulting. As an independent consultant, she works exclusively with not-for-profit and charitable organizations. With 19 years of Senior Executive experience, Joanna is a respected community leader focusing on achieving strategic goals for her clients and their funders. Her expertise lies in community settlement, supportive and transitional housing, mental health, and addiction services for children, youth, and adults. 

Joanna specializes in sector-specific project leadership, targeted work to review and improve operations, and the implementation and closure of programs. Her clients have included various government and charitable organizations. She uses collaboration, technology, and evidence-based solutions to help her clients achieve their goals. 

Joanna has also successfully developed social enterprise opportunities for charitable organizations, following CRA guidelines, to create sustainable funding streams.

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Heather Kundapur, HBArts Sc, MSc, BEd



Heather Kundapur has 20+ years of healthcare experience in the private and public sectors. She is a lifelong learner and educator who focuses on translating scientific research and best practices into practical solutions and measurable outcomes for people, communities, service providers, and systems.

A collaborative systems leader, Heather uses analysis, quality improvement and change management processes to align and optimize strategies and operations from funders to communities to ensure meaningful, sustainable change.

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Surbhi Malhotra, PhD



Dr. Malhotra is a community-based researcher with expertise in quantitative and qualitative research methods, participatory research and program evaluation. She has 15+ years of experience conducting evaluations in community settings.

Surbhi’s work is grounded in principles of Equity, Diversity and Inclusion and informed by her lived experience as a South Asian woman and child of immigrants. Surbhi is committed to the principle of cultural humility and aims to be a lifelong learner. She hopes to use her training and skill sets to advance equity and inclusion and contribute to the greater good.

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Subject Matter Experts

Tim Welch

TWC Tim Welch Consulting

As a housing development consultant, Tim Welch Consulting provides subject matter expert support to Collective Good Consulting, focusing on funding, site search, and project financial viability. 

TWC has played a crucial role in assisting more than 35 housing developments in Ontario over the last 15 years. These developments have a total of over 1,100 units, and 13 of them were Indigenous housing developments. With over 35 years of experience in working on housing issues, TWC has an in-depth understanding of the tasks involved in creating transitional and affordable housing. 


Brad Perco, CPA, CA

Partner, Brownlow Partners

Brownlow Partners provides assurance, tax, advisory and tailored solutions to privately held companies and not-for-profit agencies.  

Brad Perco is the managing partner of the firm. He also oversees its assurance practice and has extensive experience advising not-for-profit organizations. He is focused on building relationships with clients beyond financial statement preparation to becoming their trusted advisor. His confident and easygoing approach ensures that clients receive effective strategic consulting advice while providing informed and understandable solutions for success.


Michelle L. Dermenjian, MEd, CPsych

Independent Consultant

Michelle Dermenjian has been providing psychological services for over 30 years. She is registered with the College of Psychologists of Ontario in Clinical, Counselling, School, and Organizational Psychology. 

After graduating from the University of Western Ontario and the University of Alberta, Michelle joined Integrated Services for Northern Children. A multi-disciplinary team travelled and stayed, up to a week, in rural and remote communities in north-western Ontario, providing clinical services for children and families who otherwise could not access services. This was foundational to informing work that could be accomplished with families, local communities, cross-sector collaboration, and relationships built on trust. 

Due to her passion for evidence-informing policy and practice at a systems level, she joined senior leadership at a multi-service agency for infants, children, adolescents, families, and adults with Developmental Disabilities in 2011. Later, as Director of Children’s Services, she was responsible for overseeing the leadership of Autism, Mental Health, Youth Justice and Early Intervention Services, including the Lead Agency for Child and Youth Mental Health. Michelle has returned to private practice as a Psychologist to continue working on behalf of individuals, families, or for the developmental, mental health and addiction system.


“The team worked together well, focused on their specialties and discussed findings with others that helped determine how each other’s findings impacted the whole picture. This collaborative approach impacted an excellent final product with specific recommendations including input from multiple areas.”