Team Member

Joanna Matthews BPA, CYW


Principal Consultant

I have a Bachelor of Public Administration from York University, a Management Certificate from York University and a Child & Youth Worker Diploma from Centennial College.

I bring 19 years of experience as an Executive Leader in the not-for-profit and charitable sectors. My career highlights include serving as Executive Director for both the Halton Multicultural Council and Summit Housing and Outreach Programs. I also served as VP of Services and Strategic Development for Reach Out Centre for Kids. This rich work experience has allowed me to provide leadership for organizational, sector and community opportunities for growth, sustainability and change. 

I firmly believe that change is a constant and that a robust organization, with a client-centric approach, is essential to withstand challenges and growth. My expertise lies in innovative strategies that enable an organization to seize opportunities. My methods include leveraging collaboration, technology, evidence-based solutions, and client involvement to drive success.

Through careful construction and effective enhancement of organizational structures and client services, I have achieved year-over-year success in organizational growth. My experience includes the effective management of organizational culture by embedding strong structures and processes to build safe work environments and foster excellent staff relations, financial management, facilities development, operational oversight, and funder liaison. These are further proven areas of strength as a seasoned leader.

Charitable and not-for-profit organizations can benefit from exploring the potential of social enterprise, which is often overlooked. By leveraging their expertise in a specific field, they can create marketable products or services that generate funding to sustain underfunded areas of the organization. I have personally grown two social enterprise initiatives during my career with success.

I have worked with a variety of funders including the Ministry of Health, Citizenship and Immigration Canada, Ministry of Children, Community and Social Services, United Ways, Trillium Foundation, and Oakville Foundation. 

I have worked in multiple different sectors including Newcomer Settlement Services, Supportive and Transitional Housing, Children, Youth and Adult Mental Health and Addictions. 

Throughout my professional career, I have primarily worked in the Greater Toronto Area. However, I cherish my personal time spent at my family home in Huntsville, where I engage in activities such as snowmobiling, paddleboarding, and snowshoeing. In my professional and personal life, I am dedicated to fighting against inequality and systemic discrimination. As a volunteer, I serve on several committees including the District of Muskoka Inclusion, Diversity, Equity, and Anti-racism (IDEA) Committee and the Muskoka Algonquin Hospital IDEA Committee.